Styling
Natural hair styling gives your hair hold and shape – brands such as Fair Squared do without silicones and microplastics. Rather than coating the hair, these styling products use plant-based ingredients that care for it while styling.
How to recognise good natural styling
- Hold without coating: plant-based ingredients instead of silicones that merely coat the hair.
- Your preferred finish: matte clay with charcoal for texture, styling cream with argan for a smooth shape, and hair spray with green tea for flexible hold.
- Free from microplastics – nothing that ends up in the water when you wash it out.
- Fairly produced and vegan – formulated that way by Fair Squared.
Our brands: why these ones
Fair Squared uses natural raw materials in its styling products: fairly produced, vegan and honestly formulated – for a look that feels good. ZEW for men brings straightforward styling specifically for men to the range – if you want to explore more from the brand, visit men's grooming.
Practical know-how: choosing the right product for your look
Rub a small amount of clay between your palms and work it through dry hair – this creates texture and a matte finish. Styling cream shapes the hair smoothly and is ideal for natural looks without a rigid hold, while hair spray provides the final fix. The foundation for any style is natural shampoo and organic conditioner; for more intensive care, use a hair treatment.
Why choose hair styling without silicones?
Silicones form a film around the hair: it shines temporarily, but becomes coated and weighed down. Plant-based styling ingredients provide hold and shape without sealing the hair – so nourishing ingredients can still reach where they need to work.
Which styling product suits which look?
Matte clay for structure and a matte finish, styling cream for smooth, natural shapes, and hair spray for the final hold. For everyday styling, one product is often enough – only combine products when you need more hold.
Do natural styling products wash out easily?
Yes – because they contain no silicones or microplastics, a mild shampoo is all you need. Build-up from residues in the hair is not an issue here.
Updated 08/2026
