More about Styling
Natural hair styling gives your hair hold and shape – brands such as Fair Squared do without silicones and microplastics. Rather than coating the hair, these styling products use plant-based ingredients that care for it while styling.
How to recognise good natural styling
- Hold without coating: plant-based ingredients instead of silicones that merely coat the hair.
- Finish as you like it: matte clay with charcoal for texture, styling cream with argan for a smooth shape, hairspray with green tea for flexible hold.
- Free from microplastics – nothing that ends up in the water when rinsed out.
- Vegan formulation, as with Fair Squared.
Our brands: why we chose them
Fair Squared uses natural ingredients for its styling products: vegan and straightforwardly formulated, for a look that feels good. ZEW for men adds easy styling specifically for men – if you want to explore more from the brand, you’ll find it in men’s grooming.
Practical know-how: choosing the right product for your look
Rub a small amount of clay between your palms and work it into dry hair – this creates texture and a matte finish. Styling cream shapes the hair smoothly and is ideal for natural looks without stiff hold, while hairspray fixes everything in place at the end. The basis for any styling routine is natural shampoo and organic conditioner; for extra care, use a hair treatment.
Why choose hair styling without silicones?
Silicones form a film around the hair: it looks shiny in the short term, but becomes coated and weighed down. Plant-based styling ingredients provide hold and shape without sealing the hair – allowing care to reach the areas where it is needed.
Which styling product is right for which look?
Matte clay for structure and a matte finish, styling cream for smooth, natural shapes, and hairspray for a fixed finish. For everyday styling, one product is often enough – only combine products when you need more hold.
Do natural styling products wash out easily?
Yes – because they are free from silicones and microplastics, a gentle shampoo is all you need. Build-up from residues in the hair is not an issue here.
Updated 08/2026