Household
Sustainable household products for every room: here you'll find everything for cleaning, washing up, laundry and waste separation — from eco-friendly laundry detergent and cleaner tablets to durable pedal bins. Everything that makes everyday life at home easier, without short-lived clutter.
How to recognise good household essentials
- Ingredients: Laundry and cleaning products should be biodegradable and work without harsh chemicals.
- Concentration: Tablets such as the floor-cleaner and bathroom-cleaner tablets from NAIKED save on packaging and transport weight — you simply dissolve them in water.
- Durability: Solid construction matters for items such as bins — a pedal bin that lasts for many years beats any cheap purchase.
Our brands: why we chose them
Sonett makes ecological laundry and washing-up products such as Lavender laundry detergent and Calendula washing-up liquid. Brabantia stands for durable bins — from the 40-litre Touch Bin to the compact Bo bin. NAIKED takes a tablet-based approach to cleaning: less packaging, less transport weight. We also stock Pely and DrDeppe, including Bio-Wipes for quick surface disinfection.
Practical know-how: fewer products, a clear routine
One universal laundry detergent, one washing-up liquid and one or two cleaners cover almost the entire household — you only need specialist products for specific tasks. You'll find everything for laundry in Laundry & ironing, and cleaning products in sustainable cleaning products. Suitable bins and sustainable bin bags make waste separation easier.
What do I really need for a sustainable household?
Less than advertising would have you believe: a good laundry detergent, washing-up liquid, an all-purpose cleaner and a bathroom cleaner, plus solid essentials such as bins that last. It's better to buy fewer products that you will actually use up.
Are ecological laundry and cleaning products just as effective?
Yes — formulas such as Sonett's work without harsh chemicals and are biodegradable. The right dosage is key: follow the instructions on the packaging, as using more product does not mean better results.
Which bin is right for my household?
For the kitchen, a large 30- or 40-litre pedal bin is ideal; for the bathroom or desk, a compact 4-litre bin is usually enough. Choose a capacity that you empty regularly — this keeps waste separation hygienic and practical for everyday use.
Updated 08/2026
