About Us
Fewer promises.
More knowledge.
Making conscious choices only works when it fits easily into everyday life. That's why we're here.
Hand-picked for a better life.
At Taiga, you'll find hand-picked products with a feel for aesthetics and an eye for quality, provenance and story.
We curate things that are well made, bring lasting pleasure and make a tangible difference to everyday life: for a beautiful home, conscious cooking, natural body care, restful sleep, travel and small rituals that bring more calm, joy and presence into your life.
We are guided by the belief that the things we live with have an impact: through good materials, honest production, considered function and the story behind them. The result is a range that inspires, builds trust and supports you in living more consciously and feeling connected to what matters.
Change consumption
consciously.
As the largest continuous forest in the world, the taiga is hugely important to the Earth's climate. Its forests and soils store carbon, stabilise the climate and produce oxygen. It is our namesake and our benchmark: understanding connections before passing judgement.
Our mission: We tell you what we know, and what we don't. At Taiga, we make it easy for you to shop consciously and show manufacturers that good evidence should be visible.
Our vision: Product knowledge that supports you when comparing products, making a purchase and afterwards, with care, repair and disposal. Together with manufacturers, suppliers and scientific partners, we are working to make information verifiable throughout the supply chain, step by step.
Join us on this journey: Find out what we're currently working on in our Blog.
Twelve criteria,
one product life.
We organise the twelve criteria around the stages of a product's life. Every criterion follows the same rule: it only appears with a source, type of evidence and the scope to which the information applies.
Materials
Harmful substances, microplastics, raw materials
Manufacturing
Country of manufacture, water, energy, CO₂
People
Fair & social, vegan, packaging
Use and beyond
Durability, reusability, disposal
Evidence and sources
Manufacturers, registers, databases
Fewer promises.
More knowledge.
Behind every product at Taiga is Taiga Transparency. It brings together information from manufacturers, certification registers and public databases, and shows you only what a source supports on the product page: with a quotation, type of evidence and the scope to which the information applies. Twelve criteria across a product's life, no grades, no points, no comparisons.
Not every product has substantiated information for every criterion. When it doesn't, we leave the criterion open and say so. Plastic, for example, cannot always be avoided and can make sense within a functioning recycling system. What matters is the evidence, not the buzzword.
Our page Labels & certifications explains what different labels do and do not assess. Taiga Intelligence shows how the model works.
“As a customer, I don't want to have to wonder whether information about a product is accurate. I simply want to be able to rely on it. That's why I'm developing Taiga into a place I would most like to trust myself.”
Axel Böhm · Founder
Have questions or requests?
Write to us.
We look forward to hearing from you. Manufacturers and brands can reach us via chat, including for data sheets and certificates.