About Us
Fewer promises.
More knowledge.
Making conscious choices only works when they fit easily into everyday life. That's why we're here.
A shop that tells you
what it knows. And what it doesn't.
At Taiga.Green, you'll find products from brands that show what's inside them. For every product, you'll find source-backed information rather than buzzwords: where it comes from, what it's made of, what's evidenced and what remains unknown. With Taiga Transparency, you can see it directly on every product page.
Change the way you consume
— consciously.
As the world's largest contiguous forest area, the taiga is hugely important to the Earth's climate. Its forests and soils store carbon, stabilise the climate and produce oxygen. It gives us our name and sets our standard: understand the bigger picture before passing judgement.
Our mission: An online shop that tells you what it knows, and what it doesn't. At the Taiga Shop, we make it easy for you to shop consciously, while showing manufacturers that good evidence deserves to be visible.
Our vision: Product knowledge that supports you when comparing, buying and afterwards — with care, repair and disposal. Together with manufacturers, suppliers and scientific partners, we're working to make information verifiable throughout the supply chain, step by step.
Join us on this journey: You can find out what we're currently working on in our blog.
Twelve criteria,
one product life.
We organise the twelve criteria around a product's different stages. For every criterion, the rule is the same: it only appears with a source, type of evidence and the limit for which the information applies.
Materials
Harmful substances, microplastics, raw materials
Manufacturing
Country of manufacture, water, energy, CO₂
People
Fair & social, vegan, packaging
Use and beyond
Durability, reuse, disposal
Evidence and sources
Manufacturers, registers, databases
Fewer promises.
More knowledge.
Behind every product at Taiga is Taiga Transparency. It brings together information from manufacturers, certification registers and public databases, and shows you on the product page only what a source supports: with a quotation, type of evidence and the limit for which the information applies. Twelve criteria across a product's life, with no grade, no points and no comparison.
Not every product has evidenced information for every criterion. When it doesn't, the criterion remains open — and we say so. Plastic, for example, cannot always be avoided and can make sense within a functioning recycling loop. What matters is the evidence, not the buzzword.
Our page on Labels & certifications explains what different labels do and don't assess. Taiga Intelligence shows how the model works.
“As a customer, I don't want to wonder whether a piece of information is accurate. I want to see what it's based on.”
Axel Böhm · Founder
Have questions or suggestions?
Get in touch.
We'd love to hear from you. Manufacturers and brands can send us datasheets, certificates and register entries; they'll appear once we've reviewed and categorised them.