Clean
Sustainable cleaning products and household essentials for the kitchen, bathroom and laundry: here you'll find a wide range of products for cleaning, washing up and doing the laundry sustainably — formulations such as those from Sonett are biodegradable and effective without harsh chemicals. From Calendula washing-up liquid to cleaning tablets for floors and bathrooms.
How to recognise good eco-friendly cleaners
- Biodegradability: Good formulations are biodegradable and contain no harsh chemicals.
- Efficiency: Tablets and concentrates replace heavy bottles — simply dissolve the floor and bathroom cleaning tablets from NAIKED in water.
- Clear purposes: One product for each task instead of ten specialist bottles: laundry detergent, washing-up liquid, an all-purpose cleaner and a bathroom cleaner cover almost everything.
Our brands: why we chose them
Sonett provides the essentials: Lavender laundry detergent for your washing and Calendula washing-up liquid for the dishes. NAIKED brings cleaning in tablet form — for floors and bathrooms, without heavy bottles. DrDeppe complements the hygiene range, for example with Bio-Wipes for surface disinfection, while Brabantia helps keep waste disposal organised with durable bins.
Practical know-how: a simple cleaning routine
Cleaning little and often beats occasional deep cleans: wipe surfaces briefly before dirt dries on, and follow the manufacturer's dosage instructions — using more product does not clean better. Find everything for the sink under washing-up liquid, laundry detergent and accessories under Washing & ironing, the full range of cleaning equipment among the sustainable cleaning products and curated ideas under Clean at Home.
Are eco-friendly cleaning products as effective as conventional ones?
Yes: formulations such as those from Sonett are biodegradable and effective without harsh chemicals. Give the product a little time to work and follow the dosage instructions on the pack — then it will do its job reliably.
What are the advantages of cleaning tablets?
Dissolve tablets such as those from NAIKED in water at home — in a bottle you can use again and again. This saves packaging and transport weight, and you only buy more of what you actually use.
Which cleaners do I need to get started?
Four products cover almost everything: laundry detergent, washing-up liquid, an all-purpose cleaner and a bathroom cleaner. Only add something when a task genuinely remains unresolved — this keeps your cleaning cupboard organised and means you actually use what you buy.
Updated 08/2026
